Cone, Inc. in Boston, MA. Marketing Companies

Cone, Inc.
Cone's Marketing Public Relations practice - stands for relationships that a company must build before it can sell anything to a customer.

Cone helps companies build their brands and develop a competitive market position through innovative programs that respond to the needs and passions of consumers. We help build and communicate authentic, credible and relevant brands to engage stakeholders, build awareness, enhance reputation and drive customer loyalty. We enjoy working with brands with true values, integrity and vision – companies that are category leaders or aspire to be leaders in their categories.
This passion goes back 25 years, when we first began our work. Over the years, our business has evolved and today we are dedicated to creating, enhancing and reshaping consumer brand perception through the power of our core competencies – Marketing Public Relations, Cause Branding and Crisis and Issues Management.
Our group is comprised of unique and talented individuals, each with deep category experience and skilled within a variety of marketing disciplines. From launching new products to repositioning mature brands, our staff of communications professionals leverages their consumer insights, social context and the highest level of creativity to deliver results for our clients.
Our strong expertise in consumer products and services marketing includes categories such as: apparel and active lifestyles; franchise; organic and natural foods; food and beverage, and juvenile products.
Cone’s Cause Branding capability, recognized as the nation’s leading practice, helps companies and nonprofits integrate values and social issues into brand equity and organizational identity. As a pioneer in the field of Cause Branding, we have been at the forefront of creating and implementing innovative, substantive programs for world-class organizations for over 20 years.
Our solutions to an organization’s distinct needs draw from our deep expertise in cause marketing, strategic philanthropy, community relations and corporate social responsibility. We develop signature programs or enhance existing ones through our proprietary, multi-phased Cause Maximization ProcessTM, which leverages an organization’s unique heritage, values and assets to ensure that cause initiatives support business and social objectives.
Crisis Prevention and Management
Most business crises are not caused by extreme events such as fires or natural disasters. They are a result of the way a company does business – policies inadequately thought out or improperly implemented, customer service or workplace practices that fell short, logical risks illogically ignored. Most crises are not sudden but predictable. There are warning signs, often going back months or years.The crisis “drips” until the “dike breaks.” When it does, the media will be all over you. In an age of 24 hour news, the story will get out quickly. In the Internet age, word will reach customers, shareholders or friends across the country or around the world in hours.