Sentry South Lincoln-Mercury Inc. in Boston, MA. Auto Sale

Sentry South Lincoln-Mercury Inc.

The Right Way To Buy A Car
Our tagline, that we are "The right way to buy a car" is more than just an advertising tagline. It means that we won't run newspaper ads designed to trick you into coming in on a deal that's not real. And when you do come in, it means we'll treat you like a valued guest.
How do we do it?
We can't give away all our secrets, but we start by hiring nice people. (As someone once said, that's easier than training people to be nice).
Then, we have a whole series of guidelines that we strive to follow, modeled after the finest companies in the hospitality business since unfortunately, we couldn't find too many folks to benchmark in our own industry.
Sentry is a family business owned and operated by Fraser Lemley (Chairman and CEO) and Chris Lemley (President). Sentry employs more than 250 people, all in Massachusetts. We also have a corporate goal to support worthy causes in the communities where we do business, primarily involving children and families fighting poverty and homelessness.
Four Steps of Service
Greet customers warmly and sincerely. Use the customer’s name if and when possible (title and last name as in Mr. X, Ms. Y, unless the customer instructs otherwise); otherwise use “sir” and “ma’am.” Acknowledge everyone (customers and employees) within ten feet (the “10-foot rule”).

Respond to the customer’s needs without being asked.
Under-promise & over-deliver. Not by too much, but by just enough — like a baker’s dozen.
Give customers a warm good-bye and use their name, if and when possible; otherwise use “sir” and “ma’am.”
Body Shop department
Everyday, thousands of motorists are involved in auto accidents, and most want to know, "Where's the best place to get my vehicle repaired properly and returned to me as quickly as possible?"
For many, the auto body repair process is an unfamiliar one -one that occurs, on average, only once every seven years. And there's a lot at stake: In many households, a vehicle is among the largest assets owned second only to the home. What's more, the family automobile often represents the only means of getting to work or school.
With so much riding on the decision, it's no wonder that many people look to a qualified resource - a recommendation from a friend, family member or insurance agent to help them make the right choice.
Sentry's collision repair centers are recommended so often by friends and family, that we frequently find ourselves repairing makes of vehicles that we do not sell new.